Our God is loving, just, and faithful, and does not play favoritism.  As much as He longs for every soul to be saved, He does have consequences for the unsaved.  Unfortunately, He cannot change the rules for people who have not believed in the name of His dear Son Jesus.  The Romans 6:23 pronouncement applies equally to all who do not believe.  The wages of sin is death (Rom 6:23a), no matter who commits it.  The end of the rich unbeliever is the same as the poor unbeliever; likewise the end of the unbelieving man is the same as the end of the unbelieving woman. 

Since God longs so much to save the sinner, He has made us, His children, ambassadors to a sinful, dying world.  Through us, He is appealing to the world, to repent, and come to salvation in Jesus Christ (2 Cor 5:20).  Synonyms for appeal include plead, petition, request, call, and demand.  It is almost as if God were begging people to come to salvation.  Why would He go to the extent of begging?  Well, because He knows what the end will be like for unbelievers (judgment), and He yearns to see them escape that judgment.  Like the apostle Paul says, “Knowing the terror of the Lord we try to persuade men” (2 Cor 5:11).  

So what is our charge as Christian ambassadors?  Our charge is to let the world know that Jesus saves, and that He is making all things new in Christ Jesus who has already paid the penalty for our sins.  We need to take His word to every corner of the globe.  

Man sinned, but God did not wait for his apology (in fact I don’t think man ever apologized), rather, He took the initiative to bridge the gap (the result of man’s sin) between Him and man.  What else can man possibly expect God to do?  There is nothing left for God to do; the only acceptable restitution for sin has been made by Christ’s sacrifice.  So let us passionately win souls for God.  Our responsibility is to sow the seed, water it conscientiously with prayer and contact, and allow God to make it grow.  Our responsibility is not to force, shame, or scare men to believe, but to reason with them and persuade them. 

Time is running out, the Lord is coming back soon; it could be too late for many.  Let us take our charge seriously, starting today!